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Refining our Standard of 4K HDR Brilliance
Dynamic contrast, dazzling colours and captivating 4K detail.
Combining our unique processors and local dimming backlight technologies delivers the very best of Sony Bravia 4K HDR.
Immerse Yourself in the Realism of 4K HDR
Get closer to reality, even with regular broadcasts and movies, thanks to unique technologies from Sony.
Brilliant Highlights, Beautiful Textures
HDR preserves the detail in the brightest and darkest scenes, for a more dynamic and realistic picture.
The Definitive 4K HDR TV
Take a tour of this beautifully styled TV with innovative Slim Backlight Drive+™ and enjoy the best of both worlds – exceptionally detailed pictures in an ultra slim design.
See the Difference with a TRILUMINOS™ Display
Unique to Sony, a TRILUMINOS™ Display enriches your viewing experience with a wider palette of colours and more natural shades and hues.
A TRILUMINOSTM Display excels at reproducing reds, greens and blues–colours that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive colour palette and precise gradation.
User Experience
Stimulate Curiosity
Discover games and photos, music and movies, Internet and apps.
With an Android TV™ from Sony, a whole new world of entertainment is brought into your living room and with our voice remote function, you simply press the microphone button and tell Android TV™ what you want to watch.
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Your smartphone on the big screen.
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Voice Search has the answer.
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A world of apps, games and movies.
Scroll Back TV Guide
The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Player, 4oD and Demand 5.
Design Philosophy
Slice of Living
Our design concept delivers products that can become an integral part of your living space. Clean, minimalist stand designs, accents of silver, warm tones of gold and integrated cable management allow our TVs to blend into their surroundings and complement the aesthetics of your home beautifully.
Use of this TV requires consent to Google Terms of Service and Privacy Policy. Applications availability varies by country and device. Netflix streaming membership required. Android TV and other Google logos are trademarks of Google Inc. For more information about this TV please visit www.sony.net/androidtv.
Compatible with all HDR PS4 Game titles via HDMI and HDR videos of built-in Netflix app only. See Sony support website for more information.
Compatible with all HDR PS4 Game titles via HDMI only. See Sony support website for more information.
Web content, accessibility and speed will vary by region and your type of internet connection.
XDR is the abbreviation of X-tended Dynamic Range™. This is the perceptible contrast level expanded by X-tended Dynamic Range™ PRO technology, which is unique figure calculated for the contrast which users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.
32” Model HD Ready.
Limited ITV content in NI. Suitable coverage, broadband speed and aerial required. T&Cs apply, see Youview.com
Our Most Powerful picture Processor
BRAVIA’s 4K HDR Processor X1 Extreme™ delivers our most beautiful and realistic pictures ever – thanks to 40% more processing power than our conventional 4K Processor X1™.
Featured on the ZD9, XE94 and XE93 series.
More Detail, More Natural, More Real
See everything you watch come to life with greater depth, detail and texture thanks to a combination of 4K X-Reality™ PRO and additional unique processing technologies from Sony.
Featured on the XE90 and XE85 series.
Every Detail Reimagined
Every scene is analysed and improved thanks to an image database that addresses contrast, colour and detail, for a beautifully enhanced picture.
Featured on the XE80 series.
Rediscover Every Detail
X-Reality™ PRO upscales and refines the pixels on screen for reduced noise and exceptional clarity.
Featured on the WE75, WE6 and RE4 series.
Our Ultimate Precision in Contrast
Bravia’s unique Backlight Master Drive™ can display an unprecedented dynamic Range with incredibly deep blacks and dazzling lights thanks to individually controlled LEDs. Together with X-tended Dynamic Range™ PRO it delivers 16 times our standard of XDR Contrast*4.
Featured on the ZD9 series.
Dazzlingly Bright, Beautifully Slim
Enjoy super bright peaks and exceptionally deep shadows, with 10 times our standard of XDR Contrast*4. All in a beautifully slim body, thanks to Bravia’s unique Slim Backlight Drive+™.
Featured on the ZD9, XE94 and XE93 series.
Beautifully Designed for Brilliant Pictures
Full Array LED Backlight delivers enhanced contrast and superb picture quality thanks to accurately controlled LED clusters resulting in 5 times our standard of XDR Contrast*4.
Featured on the XE90 series.
'Sony' and the Sony logotype are registered trademarks of Sony Corporation. All other logos and trademarks are the property of their respective owners.
