LG 77" 4K Ultra HD HDR Smart OLED TV | OLED77CX6LA

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Self-lit OLED

In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.

α9 Gen3 AI Processor 4K

With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.

ThinQ AI

Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

Immersive Cinema Experience

Self-lit pixels make every scene feel real

The Most responsive Gaming Experience

Self-lit pixels ensure blazingly fast gameplay

Realistic Sports Experience

Self-lit pixels bring your sofa to the stadium

Ultimate Luxury Experience

Self-lit pixels enable state-of-the-art designs

Dolby Vision IQ and Dolby Atmos

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

Filmmaker Mode

In addition to deep blacks, LG OLED TVs now feature the all-new Filmmaker Mode. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.

Unlimited Entertainment

Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Disney+

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

The Apple TV App

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

G-Sync Compatible

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

HDMI 2.1

A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution and smooth, synchronised graphics.

Low Input Lag and Fast Response Time

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

HGiG Profile

HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.

Eye Comfort Display

LG OLED TVs are "Eye Comfort Display" certified which means they emit a lower level of blue light and protect your eyes whilst watching your favourite content.

Sports Alert

Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.

OLED Motion Pro

Only LG OLED self-lit pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.

Bluetooth Surround Ready

With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.

Adorn Your Wall with an Ultra Thin and Sleek Gallery TV Design

Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Since LG OLED technology does not require backlights, it enables the engineering of cutting-edge products like the Wallpaper and Rollable OLED TVs.

Display

• Viewing Angle: Perfect Viewing Angle
• Wide Colour Gamut: Perfect Colour
• Billion Rich Colours
• Dimming: Pixel Dimming
• Ultra Luminance Pro

Video

• Picture Master Processor: α9 Gen3 AI Processor 4K
• Deep Learning AI Picture: AI Picture Pro
• Face Enhancing: AI Picture Pro - Face Enhancing
• AI Upscaling
• Auto Genre Selection: Yes (SDR/HDR/Dolby HDR)
• Image Enhancing on SQM
• AI Brightness
• HDR: Cinema HDR
• Dolby Vision IQ: Yes (4K/2K)
• HDR10 Pro: Yes (4K/2K)
• HLG: Yes (4K/2K)
• Filmmaker Mode
• HDR Effect: Yes (4K/2K)
• Dynamic Tone Mapping: HDR Dynamic Tone Mapping Pro
• 4K HFR
• 2K HFR
• Motion Pro: OLED Motion Pro
• Upscaler: 4K Upscaler
• HEVC: 4K@120P, 10bit
• VP9: 4K@60p, 10bit
• AV1: 4K@60p, 10bit
• G-Sync Compatible: Yes (2K/4K)
• FreeSync
• HGIG Mode
• Instant Game Response: Yes (VRR/ALLM)
• Picture Mode: Yes, 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))

Audio

• Output: 40W (WF:20W, 10W per Channel)
• Channel: 2.2 ch
• Direction: Front Firing
• Simultaneous Audio Output
• DOLBY ATMOS
• AI Sound: AI Sound Pro
• AI Acoustic Tuning
• Surround Mode: OLED Surround
• Clear Voice: Clear Voice IV
• Bluetooth Surround Ready
• WiSA Speakers
• LG Sound Sync
• Auto Notification: Yes (Bluetooth easy paring)
• Sound Share
• Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
• (Refer to manual): AI TV(ARTIFICIAL INTELLIGENCE)

Ai Tv(Artificial Intelligence)

• LG ThinQ AI
• Intelligent Voice Recognition
• Speech to Text
• LG Voice Search
• Google Assistant: Yes – This feature is not available in Republic of Ireland.
• Amazon Alexa Compatible
• AI UX
• AI Home
• AI Recommendation
• Intelligent Edit
• Home Dashboard
• Auto Device Detection
• Smart Speaker Compatible
• Google Home Compatible
• Amazon Echo Compatible
• LG Smart Speaker
• Mobile Connectivity
• ThinQ App

Smart Tv

• Operating System (OS): webOS Smart TV
• Number of CPUs: Quad
• Magic Remote Control: Built-In
• Quick Access
• Universal Control
• 360° VR Play
• Related Content Search
• Audio Guidance(Text To Speech)
• Gallery
• LG Content Store
• DIAL
• Web Browser
• Music Player
• Mobile TV On
• Wi-Fi TV On
• Bluetooth Low Energy On
• Network File Browser
• Block access to harmful site
• Live Plus (ACR-based Bilateral Service): Yes, webOS5.0
• Sports Alert
• Music Discovery

Broadcasting System

• Digital TV Reception(Terrestrial,Cable,Satellite)
• Terrestrial: DVB-T2/T
• Cable: DVB-C
• Satellite: DVB-S2/S
• Analog TV Reception
• Data Broadcasting (Country Spec): HbbTV
• CI + (Common Interface): CI+1.4
• Teletext Page: Yes (2000 page)
• Teletext (Top/Flof/List): Yes (Flof)
• Subtitle
• Audio Description
• EPG (8days)

Connectivity

• Screen Share
• HDMI: 1 (Rear)/3 (Side) (HDMI 2.1)
• Simplink (HDMI CEC)
• eARC / ARC (Audio Return Channel): eARC (HDMI 2)
• USB: 2 ( Rear)/1 (Side)
• LAN: Yes (Rear)
• CI Slot: Yes (Side)
• RF In: 2 (Rear, RF/Sat)
• SPDIF (Optical Digital Audio Out): Yes (Rear)
• Headphone out: Yes (Rear)
• Line out: Yes (Rear, headphone out common)
• Wifi: Yes (802.11ac)
• Bluetooth: Yes (V5.0)

Power

• Standby Power Consumption: Under 0.5W
• Energy Saving Mode
• Illuminance Green sensor

Includes

• Remote: MR20
• Battereis: Yes (AA x 2EA)
• Power Cable: Yes (TV Attached)

Product Features

• Auto calibration
• OSD language: 37 Languages
• Time machine (DVR)
• Digital recording
• Time shift
• SELF-LIT LG OLED: the most innovative technology in TV
• Ultimate 4K Ultra HD picture quality enhanced by the LG a9 Gen 3 processor
• Dolby Atmos giving immersive three-dimensional sound
• Premium thin design and sleek metallic stand.
• Award-winning smart platform: LG webOS