The Frame is a gorgeous TV that can be endlessly transformed. Turn it on and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.
Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.
Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* — spanning iconic classics to modern marvels — to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces and curate your very own art exhibition.
*Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice.
The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it’s never been easier to swap bezels whenever you fancy a change. As they’re magnetic, all it takes is a snap to switch things up. So go ahead, style The Frame your way.
We want you to enjoy colour the way it's meant to be seen. The Frame brings art and movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery — and see the incredible detail in every scene, just as the directors intended.
Whether you're watching the latest blockbuster or admiring your favourite artwork, this powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.
From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail—even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text scene by scene.
Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen — even in bright scenes or settings.
Love the minimalist look? Hang The Frame flush against the wall, then let it blend beautifully with your home — just like real art. Using the Slim Fit TV Wall-Mount, it’s easy to mount your TV and adjust the viewing angle to make sure it’s perfectly centred.
Get a clear view of what’s on The Frame. With the One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet. So wherever you place The Frame TV, nothing will disturb your view.
The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.
Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.
No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on The Frame. So whether you’re looking at your photos of the Sahara desert or watching a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.
Brilliant viewing no matter the time of day. As the day turns to night, The Frame automatically adjusts brightness and contrast settings to give you a pristine 4K picture. Let your your TV do the work for you, so you can relax and enjoy the content you love.
Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it’s placed in your home, your TV self-calibrates the audio, so you’ll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you’ll never miss what your favourite characters are saying — even over the hum of the vacuum.
When Art Mode is on, The Frame TV adapts to your surroundings, so you can appreciate art in any light — when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there*. When you leave, it turns off into standby mode — so your TV is saving energy when you're not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen.
Frame yourself a masterpiece of your own making. It's easy to upload and exhibit your own photography or a new family portrait on your TV. Simply send your photos to The Frame via your phone* or a USB flash drive.
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows and all your catch-up TV apps — including Netflix, Disney+, Apple TV, NOW TV and apps** — all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
Multi-tasking has never been so easy on a split TV screen. Watch what's on TV and on your phone on the same screen. And do it at the same time without having to look away. Handy if you want to workout whilst watching your live TV show — or keep an eye on the football score without missing a second of your favourite drama. On The Frame, you can watch it your way.*
Ready to upgrade your home office set-up? The Frame lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.
Want to share a cool video with everyone? Just tap your phone anywhere on The Frame to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*
Keep your coffee table clutter-free with a universal remote control. Link to your every device and say goodbye to disposable batteries. Because it’s solar-powered, this all-in-one, energy-saving TV remote charges on indoor light. Plus, it's been consciously crafted from recycled plastic.
*SolarCell Remote available with 2021 QLED 4K TVs. Contains about 24% recycled content.
4K AI Upscaling - From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail – even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail, and define edges around objects and text, scene-by-scene.
* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
Colour Mapping - Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen - even in bright scenes or settings.
| Brand | Samsung |
|---|---|
| Shop By Category |
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| Shop by Category (Appliances) | TV & Audio |
| TV Product Type | TVs |
| TV Size | Up to 50 inch |
| Product Category |
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| Picture Resolution | 4K |
|---|---|
| Screen Type | QLED |
| Screen Size | 43" |
| Screen Resolution | 3840 x 2160px |
| Key Features |
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|---|---|
| TV Size | 43" |
| Saorview Approved | No |
| Image Quality | HDR |
| Additional Features |
|
| Frequency | 50/60 Hz |
|---|---|
| Power Source | Main |
| Voltage | 220-240 V |
| Video Format |
|
|---|---|
| Video Definition | 4K |
| Audio Decoding Format |
|
|---|---|
| Audio Features |
|
| Number of Speakers | 4 |
| Operating System | Tizen |
|---|
| Height | 677mm |
|---|---|
| Width | 1087mm |
| Power Supply | 220 - 240 V |
|---|
| Width | 969.5 mm |
|---|---|
| Depth | 196.8 mm |
| Height | 591.9 mm |
| Weight | 8.9 kg |
| Width | 969.5 mm |
|---|---|
| Depth | 24.9 mm |
| Height | 557.8 mm |
| Weight | 8.6 kg |
| Dishwasher Energy Rating | G |
|---|---|
| DLNA | Yes |
Free Pick Up In Store (Contactless Click & Collect Now Available)
Can’t wait for delivery or don’t want to pay additional delivery charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the pickup in store option and head to your nearest Harvey Norman store to pick up your order.
1.During checkout, select “Pickup” and select your preferred store.
2.After your order is placed, you will receive an “order confirmation email” with your “order confirmation number”.
3.Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”. If you want to use "Contactless Click & Collect" select this option on this email.
4.Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
5.Speak to one of our staff and your order should be processed in minutes.
6.If availing of Contactless Clock & Collect, let the store know you’ve arrived and wait in your car until a member of staff brings your order to you.
Easy returns
If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).
Please Note: To return a Harvey Norman Customer Direct product, please contact our Online Customer Service Team.
You can send us a message to request more information about this product. Just fill in the form below.
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All prices are inclusive of VAT. Freight will be an additional charge. Waste Electrical and Electronic Equipment (WEEE) must never be placed in your waste disposal or recycle bins. WEEE is taken back free of charge on a one-for-one like-for-like basis. Local authority civic amenity facilities also take back WEEE free of charge. WEEE recycling is free. Producer Registration Number: 00078WB. © Harvey Norman Trading (Ireland) Limited, Brent House, Swords Business Park, Swords, Co. Dublin. Company No: 362610. Registered in Ireland. Private company limited by shares. All rights reserved.
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